In today’s oversaturated world of content, having effective event coverage that reaches your target audience is more important than ever. For companies that host special events, from mixers and groundbreakings to sales gallery openings and panel discussions, capturing engaging content can significantly enhance your post-event social media campaign and create lasting memories. However, without a well-thought-out content strategy, valuable opportunities can be missed.

BoardroomPR’s recent experience at Bay Harbor Tower’s groundbreaking event is the perfect example. As a significant milestone for our new client, we knew the importance of capturing the excitement and energy of this event.

The key components we focused on include:

• Content Types and Formats
  • Platform considerations: Determining where we would post this content helped us decide whether to shoot video in a horizontal or vertical format, or both.
  • Identifying how the video footage would be used. For example, in a recap video, short-form videos or photos.
• Shot List and Key Moments
  • We also create a shot list of moments we want to capture, ensuring we won’t miss any crucial shots.
  • Our team made sure to include variety, such as various shots of the venue, attendees, speakers, guests, décor, and any unique elements.
• Interviews
  • We prepare questions in advance and ask key players in the project for one-on-one interviews. This adds a personal touch to our content and provides valuable insights.

Using these guidelines, our team crafted a successful content strategy that captured the most memorable moments from this groundbreaking event. But keep in mind, every event is unique, and these guidelines may need to be tweaked based on the specific event and client goals.

View our final groundbreaking video here: https://www.instagram.com/reel/DAGl4tQOLyI/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Need help with your next event? BoardroomPR’s award-winning South Florida social media team is ready to assist you in capturing incredible footage for a killer social media recap video, build excitement for this milestone moment, and create long lasting memories for your clients.

Andrea Ugarte

Social Media Strategist